![Via della Spiga during the holiday season, Milan, Italy](https://bedita4-media-test.s3.eu-central-1.amazonaws.com/atlas-thumbs/e45d0cf2-21dc-45ba-9623-91fea28b5587-via-della-spiga-during-the-holiday-season-milan-italy.jpg/a2361e6f7700b5a1e428d85916da6725459177f0.jpg)
Hines
How much the fashion quadrilateral "matters"
A building in Via della Spiga in Milan, one of the most beautiful streets in the fashion district.
Atlas has collaborated with Hines, a major international real estate company, to understand and measure the appeal and strategic value of this place.
A technological tool that tells us about attendance, movements and pauses of a crowd of visitors in the heart of the Lombard city.